Ethiopian goods make their way into the Norwegian market
Coffee, roses and honey - Ethiopian luxury products increasingly find their way into the Norwegian markets. Last week Ethiopian honey made its entrance into the shelves of Norwegian outlets.
Branded as 'African Honey from Ethiopia', Honningsentralen launched the first 20 tons of Ethiopian honey through the main outlets of Ultra, Obs and Coop throughout the country. Another 20 tons is on its way. Selling at 47 NOK which is 94 Birr per 400 grammes it should benefit Ethiopian producers.
Mester Grønn sells Ethiopian Fairtrade roses and plans to multiple the number of stems from last year (1.2 million).
Sidamo, Yirgacheffe and Harar. The Ethiopian branded coffees are getting more and more popular in Norway and catch good prices in the main food chains and particularly in the special coffee shops. In one specialized coffee shop half a kilo Yirgacheffe was sold at the price of 118 NOK which is equivalent of 236 Birr.
The main food chains of Ultra, Obs and Coop sells multiple choices of Ethiopian coffee as well as the newly launched honey, while Mester Grønn sells Ethiopian Fairtrade roses, planning to multiple the number of stems from last year (1.2 million). Mester Grønn's advertising campaign for Ethiopian roses started last December (see picture) and is widespread and very visible.